Meet the New 4K HDR Roku Streaming Stick+

Meet the New 4K HDR Roku Streaming Stick+

Meet the New 4K HDR Roku Streaming Stick+

Fast-forward to this year where, today, Roku announced another complete overhaul to its lineup of streaming devices, including an all-new Roku Streaming Stick+ that boasts 4K HDR in a device the size of a flash drive.

The new Roku streaming player range includes the Roku Express and Roku Express+, these devices are apparently five times more powerful than the previous models.

In the wake of its initial public offering, streaming video specialist Roku ( ROKU ) on Monday unveiled a new lineup of devices for accessing internet TV services and a new operating system that delivers enhanced entertainment features.

In light of recent releases from Apple and Amazon, streaming kingpin Roku has partially overhauled its line of set-top boxes and streaming sticks. The Streaming Stick offers a quad-core processor and 802.11ac dual-band MIMO Wi-Fi for HD streaming.

The Roku Ultra enjoys a $30 price drop to $99.99 and includes a number of unique features to set it apart from the rest of the range.

Although it is much smaller than its rivals, Roku is the leading seller of video streaming players in the USA with a 37 percent share of the market, according to the research firm Park Associates. The new remotes also come with volume and power buttons, which the older remotes did not feature. The new Apple TV 4K will be a tough sell for those that aren't entrenched in the Apple and iTunes ecosystem. On top of all of that, the company is also revealed what will be changing in Roku OS 8. Roku Express+ is available exclusively at Walmart beginning October 8.

The 4K Spotlight app now breaks down 4K and HDR TV shows and more by category across various providers. The new line up includes a range of player models that offer better performance, improved wireless reception, new convenience features and greater value than ever before. Also, the Private Listening option will be added for OTA content, as well as streaming channels, via the Roku mobile app or, on select models, through the remote's headphone jack. The Roku Channel, which launched just weeks ago, features hundreds of Hollywood hits and more with no fees, subscriptions or logins required. That said there will no doubt be plenty of resellers stocking these, so if you want a discrete 4K player you know what to look for. They'll start shipping on the 8th of October.

It's unlikely that the company will leave those territories alone in the furure - especially considering that Apple and Amazon will both release their new streaming devices in those countries - but there's always a possibility that Roku decides to stay Stateside while Amazon and Apple battle it out elsewhere.

Roku's line-up once again begins with its budget-focused Roku Express devices, first introduced in 2016, which are both just slightly bigger than a chocolate bar.

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