Kellogg's Cereal Box Cartoon Depicts Lone Brown Corn Pop As A Janitor

Kellogg's Cereal Box Cartoon Depicts Lone Brown Corn Pop As A Janitor

Kellogg's Cereal Box Cartoon Depicts Lone Brown Corn Pop As A Janitor

Kellogg's has apologized and said it will redesign a cereal box after a complaint its cover artwork was racially insensitive.

Ahmed took it to Twitter to show a picture from the back of the cereal box that shows a freaky scene filled with a bunch of Corn Pops at the mall.

Writer Saladin Ahmed observed on social media that the one brown pop on the box was working as a janitor, waxing floors. While all the consumers are yellow pops, the lone brown pop is a janitor. The picture could be a coincidence, but it more than likely looks like an artist pulled a prank while drawing up the back of the Corn Pops cereal box.

It's "a tiny thing", he added, "but when you see your kid staring at this over breakfast and realize millions of other kids are doing the same".

He commented that it was "teaching kids racism".


Ahmed responded that he "genuinely appreciated the rapid response". Kellogg's says the new artwork will reach stores soon.

"We take feedback very seriously, and it was never our intention to offend anyone", he said in a statement. Corn Pops, like seemingly everything else these days, began a political debate. True, but Corn Pops also don't have jobs, wear clothes, know how to juggle, or have eyeballs (as far as I know), which were all also depicted in the illustration. Do Corn Pops have a race?

Saladin posted the image on Twitter, where it quickly gathered over a thousand retweets, plus thousands of replies and supportive likes.

"Today I used the computer in my pocket to get a cereal company to make their boxes less racist", Ahmed tweeted.

Related news