Papa John's links National Football League anthem protests to soft sales

Papa John's links National Football League anthem protests to soft sales

Papa John's links National Football League anthem protests to soft sales

For Papa John's the equation is simple: Fewer viewers equals fewer pizza orders.

Papa John's, the official pizza company of the NFL, is reportedly upset with the league's ongoing player protests during the national anthem, and have made a decision to pull many of its NFL television advertising.

In September, the debate leaped from living rooms and bars to the White House, with President Donald Trump advising team owners to fire players who failed to stand for the song. "Once the issue is resolved, we're optimistic the NFL's best years are ahead", Schnatter said.

Schnatter said he thought the issue should have been nipped in the bud over a year ago.

"Company executives declined to disclose exactly how much money in projected sales Papa John's lost from its association with the National Football League and declining ratings, which mean fewer people are ordering their product for game days", Schnatter explains, per ESPN.


"The NFL has hurt us and, more importantly, by not resolving the current debacle to the player and owner's satisfaction, NFL leadership has hurt's Papa John's", Schnatter said.

The declining NFL viewership stems not only from some people being upset about the national anthem protests, but also from those concerned about concussions.

NFL owners and executives have been scrambling to determine the best response to players kneeling during the national anthem this season, a movement started a year ago by former San Francisco 49ers quarterback Colin Kaepernick to denounce police brutality against African-Americans, social injustice and racial inequality. The company's stock fell by 13 percent on the news, their worst decline in over two years.

A 2017 North America comp sales outlook of positive to 1.5 percent, revised from the prior range of 2-4 percent. "Further, Lockhart said that other top sponsors have expressed similar concerns as the NFL's TV ratings slump and political battles play out in the league". Less Sales. That was the message Papa John's CEO John Schnatter sent on Wednesday.

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