Snap unveils redesigned personalized Snapchat experience

Snap unveils redesigned personalized Snapchat experience

Snap unveils redesigned personalized Snapchat experience

It puts all messages and Stories from friends to the left of the camera, sorted by who you talk to and view most. Instead, you'll see the providers you subscribe to at the top of the page, followed by content Snapchat thinks you might be interested in. It will begin appearing later this week for a small number of users and expected to roll out more broadly in the next few weeks. Snapchat's algorithms are superior, he argued, because they're "based on your interests-not on the interests of "friends"-and to make sure media companies also profit off the content they produce for our Discover platform".

These moves to further personalize Snapchat come as Snap looks to find new ways to pump up its user base for the flagship app. On the right you'll see "Stories from publishers, creators, and the community are on the right". On the right of the camera is the Discovery section, which will only include third-party content like sports, concerts, and events, published by Snapchat's 70 media partners and creators. "Snap continues moving in the right direction by leaning in on advertising products that give brands a clear picture of ad performance and will ultimately unlock more marketing budgets as performance continues to improve".

The big pitch for the new Snapchat redesign is "separating the social from media" (get it?).

In particular, the company is splitting up the app experience to separate the social aspect of Snapchat (your friends) and the media aspects (your interests and content).

"We believe that this balance of human review and machine personalisation provides the best content experience on mobile".

Snap CEO Evan Spiegel slams social media – and says Snapchat isn't social media

The redesign may not have Influencers flocking back to the app just yet, but it's the first step in mending a once strong relationship.

"While blurring the lines between professional content creators and your friends has been an interesting Internet experiment, it has also produced some unusual side-effects (like fake news) and made us feel like we have to perform for our friends rather than just express ourselves", Snapchat wrote in a blog post.

Camera - Snapchat points out that it hasn't made changes to the camera with its new update. You can still see stuff here that brands you like share, and friends you still consider creators - not close friends, like you see on the left. So, if you're snapping a photo of your pooch, Snapchat might unlock a pet-themed filter that says "it's a pawty!"

Speaking at the Business Insider Ignition Conference in NY on Wednesday morning, Snap vp content Nick Bell said of the redesign, "We think it's a much cleaner solution".

In addition to shuffling content and friends within the app, Snap is updating the algorithm used for Chat. Unlike Facebook or Twitter, which found their platforms manipulated during the 2016 election, Snapchat isn't really a social network: the ephemeral photo- and video-messaging service isn't set up to allow information to go viral.


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