Instagram Testing Seperate Messaging App

Instagram Testing Seperate Messaging App

Instagram Testing Seperate Messaging App

Instagram-The photo sharing application is working on a derivative messaging application called Direct, which would eventually be removing the built-in direct message facility within the main application. The app will open up with the camera in a similar fashion to Snapchat, and installing the standalone Direct app will actually remove the Direct feature from the standard Instagram app. "We want Instagram to be a place for all of your moments, and private sharing with close friends is an important part of that", Hemal Shah, an Instagram product manager, told me.

Instagram is testing the app right now in Chile, Israel, Italy, Portugal, Turkey, and Uruguay for both Android and iOS users. The move would mirror the actions of its parent company Facebook, which removed messaging from the core Facebook app in 2014 and replaced the feature with the standalone Facebook Messenger app.

Direct is super similar to Facebook Messenger, which shouldn't be particularly surprising - since Facebook took over Instagram, more and more similarities have been popping up between the two.

It is unclear when, or if, Instagram plans to launch Direct to all users. Apparently if you keep swiping left from your inbox, you see the Instagram logo and are then sent to the Instagram app. "We can push the boundaries to create the fastest and most creative space for private sharing when Direct is a camera-first, standalone app". These are still three different markets and Facebook might just be hoping it stays that way but there is a certain amount of fatigue that sets in simply knowing you now have to deal with so many messaging apps and eventually people pick one or the other.

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Direct, which now opens to the camera in a similar way as to how the other social media photo-based platform Snapchat does. In January, TechCrunch reported that the launch of Instagram Stories had resulted in lower usage of Snapchat Stories.

Instagram confirmed it was testing a new app to Quartz.

Direct will let you create and share stories, and give you access to exclusive filters. If you anxious this new app would make private messaging complicated, this proves it won't.

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