The Internet Fixed That H&M Monkey Sweatshirt Photo

The Internet Fixed That H&M Monkey Sweatshirt Photo

The Internet Fixed That H&M Monkey Sweatshirt Photo

The Weeknd announced he was ending of his partnership with the brand over the ad. Plies stepped in with a reaction video labeling H&M as shorthand for "Horrible Merchandise".

The company said: "This image has now been removed from all H&M channels and we apologise to anyone this may have offended".

The advert, which sparked outrage on social media, was posted as part of the brand's global online marketing for its "jungle" theme.

Lukaku opted to post his own version of the image onto his Instagram page, changing the slogan on the hoodie to "Black is Beautiful" and adding the message: "You're prince soon to be a king". I'll bet you they were so busy patting themselves on the back for using a black kid as a model no one stopped to think "maybe we should switch these hoodies". The ruler of the world, an untouchable force that can never be denied!

The hoodie picture drew particular ire from singer-songwriter The Weeknd, who tweeted that he was "shocked and embarrassed" and "deeply offended" by the picture, and will no longer work with H&M in future as a outcome.

Swedish clothing retail brand Hennes & Mauritz (H&M) has come under fire and faces accusations of racism following the release of an image from its boys' fashion range. "We have to do better", an art director Alex Medina of Vox Media tweeted.

"We are deeply sorry that the picture was taken", H&M said.

"We understand that many people are upset about the image of the children's hoodie", the statement said. "We will thoroughly investigate why this happened to prevent this type of mistake from happening again".

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