Facebook Is Making a Change Zuckerberg Says Will Decrease Engagement

Facebook Is Making a Change Zuckerberg Says Will Decrease Engagement

Facebook Is Making a Change Zuckerberg Says Will Decrease Engagement

Because space in News Feed is limited, showing more posts from friends and family and updates that spark conversation means we'll show less public content, including videos and other posts from publishers or businesses.

Zuckerberg said on Thursday that he is changing the goals given to the product teams from stressing on the need to help people in finding the relevant content to assisting people in having more healthy and meaningful social interactions.

About the new change, he writes, "You'll see less public content like posts from businesses, brands, and the media".

"I expect the time people spend on Facebook and some measures of engagement will go down", the Zuck-master opined.

For much of the past few months, Zuckerberg has been thinking aloud about Facebook's mission, saying he wanted Facebook to become a place for meaningful social interaction. For example, live videos often lead to discussion among viewers on Facebook - in fact, live videos on average get six times as many interactions as regular videos. In real life, people don't tell others to kill themselves when they say they like pineapple on pizza. Visiting our Facebook page, rather than letting the News Feed serve our content to you, is a good way to keep up with us.

As part of the change, News Feeds will feature fewer news articles and less marketing content and ads. Facebook is also weighing including some kind of authority component to its news feed algorithm so outlets that are considered more credible will get more prominence in the news feed.

Zuckerberg said the change was a direct reflection of his being a father, adding that he was willing to accept short-term losses Facebook may face as a result.


Facebook recently announced it will be changing its feed and algorithms so that news from publishers and posts from businesses will be relegated in favor of posts about your neighbor's cat.

"Based on this, we're making a major change to how we build Facebook".

Known for setting annual personal goals ranging from killing his own food to learning Mandarin, Zuckerberg's stated mission for this year is to "fix" the social network, including by targeting abuse and hate, and making sure visiting Facebook is time well spent. Facebook says its research shows that users are exposed to more divergent views on its platform than they would be otherwise, but that's hard to verify independently since the company is cautious about providing data to outsiders.

"On the other hand, passively reading articles or watching videos - even if they're entertaining or informative - may not be as good", reveals Zuckerberg. Some news helps start conversations on important issues.

He said they feel a responsibility to ensure Facebook services are also good for people's well-being. As the years passed, the social network has moved away from that.

The Portal device is rumored to be released in the second half and will start off at $499 per unit, which is significantly higher than its rivals Echo, Google Home, and Apple HomePod, but could still be lowered in order to have a better chance in the market.

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