YouTube Is Pulling Videos Featuring the Tide-Pod Challenge

YouTube Is Pulling Videos Featuring the Tide-Pod Challenge

YouTube Is Pulling Videos Featuring the Tide-Pod Challenge

Last Friday, Tide released a public service announcement against eating its products. We are deeply concerned about conversations related to intentional and improper use of liquid laundry pacs and have been working with leading social media networks to remove harmful content that is not consistent with their policies.

A Brooklyn pizzeria is trying to stem the tide of the risky "Tide pod challenge" by offering a cheesy, tongue-in-cheek alternative.

YouTube is taking action against a weird and potentially fatal social media craze, where teens are seen eating laundry detergent pods, in an attempt to stop it from spreading further.

"We want to remind people these are highly concentrated detergents meant to clean clothes".

Some videos showed people cooking with them. The Tide-Pod Challenge, which is exactly what it sounds like, is making its way across the internet as half-ironic users pretend or try to consume the toxic detergent.

Over the years, laundry pod manufactures have made the pods harder to break open and added child-resistant latches to packaging.


A Lincoln doughnut shop has come up with a Tide laundry pod lookalike - and this one you're encouraged to eat.

It's gotten so bad that in the first 15 days of 2018, the American Association of Poison Control Centers received as many calls about intentional consumption of laundry pods as it did in the entirety of 2016, according to CNN.

Tide pods are colourful laundry detergent capsules sold in the United States that resemble those marketed in Britain by companies including Persil and Aerial.

Eating Tide Pods may have started off as a meme but the trend has taken a life of its own with YouTubers trying to jump on the bandwagon quickly. About half of them were intentionally ingested.

On Jan. 12, Tide posted a short video on Twitter featuring Rob Gronkowski of the New England Patriots explaining the use of Tide PODs. On social media, they're daring each other to bite into the laundry detergent.

The best way to avoid the risks of this challenge is help your child realize just how risky the single-load laundry packets can be, says Carolyn Forte, the director of the Good Housekeeping Institute Home Appliances and Cleaning Lab.

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