Facebook revamps to help users fight fake news

Facebook revamps to help users fight fake news

Facebook revamps to help users fight fake news

Zuckerberg said on Friday he expects recently announced changes to shrink the amount of news on Facebook by 20%, to about 4% of all content from 5% now.

The Washington Post that shortly after Facebook announced major changes to their newsfeed, which would prioritize posts from users' friends and family above publications and advertisers, the social media service will now allow users to rank news outlets by level of trust.

Facebook wanted to avoid "sensationalism, misinformation and polarization". Social media enables people to spread information faster than ever before, and if we don't specifically tackle these problems, then we end up amplifying them. This data will help to inform ranking in News Feed.

The quality of news on Facebook has been called into question after alleged Russian operatives, for-profit spammers and others spread false reports on the site, including during the 2016 USA election campaign.

Zuckerberg said he settled on the idea of surveying Facebook users after rejecting having the company itself rank news outlets trustworthiness. He also promised that Facebook will show lesser unpaid posts from publishers and brands and more content from family and friends.

It's the second major tweak to Facebook's algorithm announced this month.

The new "trusted sources" ranking, which starts next week, would aim to "make sure the news you see is high quality" and "helps build a sense of common ground" rather than sow division, Zuckerberg said.

This is contained in separate releases published Facebook Head of News Feed, Adam Mosseri, and Facebook founder and Chief Executive Officer, Mark Zuckerberg, in efforts to make sure the time people spend on Facebook is time well spent.

Facebook is giving power back to the people - by letting them choose which news sources should be prioritized on the site. Roughly a third of Democrats in early 2017 said they trusted information from national news organizations a lot; only 11 percent of Republicans did, according to Pew Research Center; that gap had grown from early 2016.

The effort could have a large effect on news publishers, many of which are already anxious that Facebook has cut their access to Facebook users. It will only shift the balance of news users see towards sources that are determined to be trusted by the community.

Facebook's move is a positive one, but that it's not clear how effective this system will be in identifying trustworthy news sources, David Chavern, CEO of the news media trade group News Media Alliance, said in a statement Friday.

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