Apple May Cancel Production Of The iPhone X In The Summer

Apple May Cancel Production Of The iPhone X In The Summer

Apple May Cancel Production Of The iPhone X In The Summer

Both the new models are expected to have an iPhone X-lookalike design. Bears believe Apple's demand is falling back.

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Analyst Daniel Ives tells The Sun that predictions of the iPhone X being culled this year are probably false. After estimating 20 - 30 million units for the first quarter of 2018, KGI Securities analyst Ming-Chi Kuo has once again revised the estimate, which now brings it down to 18 million units.

To be clear, the iPhone X's legacy is still likely to endure, even if the phone itself doesn't. Nevertheless, the year might end with favorable numbers for the Cupertino tech company. Over the past several years, each time a new iPhone was released, the previous iPhone was knocked down one spot in the overall iPhone hierarchy, thereby reducing its price.

For years, a key pillar of Apple's (NASDAQ: AAPL) iPhone pricing strategy has been to sequentially cascade models down to successively lower price points each year following the release of new models. For example, iPhone X is the foundation for Apple's 2019 smartphone lineup, but we'll see new models that expand on what's essentially a mass market prototype phone. The successor to the iPhone X will have a 6.1-inch LCD display, while the iPhone X Plus will arrive with a 6.5-inch OLED display.

Last week, Longbow Research lowered Apple's stock amid fears that iPhone sales may begin to slip. That may mean a lower resolution than the "Super Retina" screen on the iPhone X and other compromises, but in general Apple's goal with the new model will be to keep costs down. Taiwan-based DigiTimes that Apple had cut iPhone X orders at its suppliers in China. The market was anxious that the phone's high price would weaken the demand once the euphoria was over.

Following up on a complaint lodged by a South Korean consumer group about battery issues and slowdown of older iPhones, the Seoul Central District Prosecutors' Office has asked its intellectual property-related crime unit to conduct an investigation, Apple Insider reports, citing Korean media.

However, he warned that Apple might opt to discontinue the current iPhone X entirely if sales remain underwhelming.

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