Apple Has Big Plans for E-Books, Audiobooks

Apple Has Big Plans for E-Books, Audiobooks

Apple Has Big Plans for E-Books, Audiobooks

Apple is ready to take on Amazon.com in the digital book market again, years after regulators forced the iPhone maker to back down from an earlier effort to challenge the e-commerce giant's lead. In that developer preview, Apple has changed the name of its ebooks app from "iBooks" to "Books", suggesting that a larger change is in the air. Apple Chief Executive Officer Tim Cook previous year set a goal of doubling revenues from mobile services by 2020.

Latest market data show that Amazon has 83%t market share in the USA ebook market, while Apple only has 9% and Barnes & Noble only has 4%. This part of the company's business, which among others includes iBooks, the App Store and iCloud, rose 34 percent in the fourth quarter. They say that this new Books app will feature a "simpler interface", and boasts a digital store that looks similar to the recently revamped iOS App Store. The app will include a new section called "Reading Now" along with a dedicated tab for audiobooks, according to the report. As of February 2017, Amazon had claimed over 83% of the e-book market, while Apple's share had fallen from 11% to 9% from 2015 to 2017. The new Books app is expected to release in "coming months".


Another sign that Apple is looking to breathe new life into its ebooks business was the December hiring of Kashif Zafar, the former senior VP of Amazon's audio book unit Audible. Unlike many online publications, we don't have a paywall or run banner advertising, because we want to keep our journalism open, without influence or the need to chase traffic.

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