Google Pixel sales still no match for iPhone, Galaxy S series

Google Pixel sales still no match for iPhone, Galaxy S series

Google Pixel sales still no match for iPhone, Galaxy S series

We do expect Google to improve the Pixel in future years and actually become a decent iPhone alternative, as both Pixel series have had to deal with plenty of controversies. Pixel's user base mostly consists of hardcore Android fans who want the pure Android experience. Get 15% OFF your Google Pixel 2 case or Google Pixel ... Despite some display issues with the larger Pixel 2 XL, it would appear that Google's second attempt at developing its own range of phones has been more successful than the first, with around 3.9 million units reportedly being shipped in 2017.

IDC's Research Director, Francisco Jeronimo, reports Google shipped 3.9 million units in 2017, remarking it is "still a tiny portion of the 1.5 billion market size".

Google's Pixel phones were supposed to be the answer to the iPhone. Also, ZDNet points out that Apple, on average, sold 3.9 million iPhones in just 4.6 days during the holiday quarter. By now, most people have already picked sides and the customer lock-in for iPhone and Samsung is strong. Apple also has deals with all the major carriers in the U.S., putting iPhones in even more retail locations with even more salespeople. The company needs to figure out what makes the Pixel special. Chinese vendors such as Huawei and OnePlus have been unable to penetrate the U.S. market primarily because they haven't yet succeeded in striking deals with the United States carriers.


As hinted above, Google could have more success in attracting consumers by expanding the availability of the Pixel line. So let's look at the average for the calendar year 2017. There is a partnership this year with Verizon and more visible marketing, but it seems this hasn't translated into massive sales.

Pixel smartphone sales are certainly heading in the right direction, validating the company's recent push into making Google hardware. HMD is now the world's sixth largest smartphone vendor.

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