Kylie Jenner Among Snapchat Users Who Don't Like The App's Redesign

Kylie Jenner Among Snapchat Users Who Don't Like The App's Redesign

Kylie Jenner Among Snapchat Users Who Don't Like The App's Redesign

Reuters Tech reports Snapchat's share price plummeted seven percent after the tweet, which roughly equates to a whopping $1.5 billion (£1.07 billion) being wiped off the company's value.

Take, for example, on Thursday, when Jenner sent out a simple tweet asking her followers, "sooo does anyone else not open Snapchat anymore?" But a petition created on the website titled "Remove the new Snapchat Update" has received more than 1.2 million signatures.

The app's latest redesign was released early February, but many users, including Jenner, were unhappy with it. Snapchat's co-founder and chief executive Evan Spiegel said the redesign was an effort to separate media content from friends for users. New features are also inbound for both iOS and Android users to make it easier for the user to customise their own personal layouts, with the option to set tabs for Friends and the Discover sections. Eleven minutes after that first tweet, she followed it up with kinder words for the app, but, like most retractions, no one paid attention and the damage to Snap Inc. had already been done.

But either way, one of Snapchat's most influential and popular users declaring that she's exhausted of the service is bad news for the company.

Well, Snap has officially responded and it's pretty clear: the redesign is here to stay, regardless of what you have to say. Instead, it noted that this is just the "beginning, and we will always listen closely to find new ways to make the service better for everyone".

However, its market value has endured something of a roller coaster ride ever since, with investors consistently disappointed by core numbers at the loss-making firm despite daily active user growth for Snapchat growing 18% past year - albeit to nearly 190 million.

"For a very long time, we have been trying to clarify, or at least distinguish, the difference between friends and publishers", Spiegel said in November. However, Snap has no plans to roll back the changes. The Friends page, for instance, will learn which people users interact with more frequently and place them at the top of the list. When social media platforms change their design, they regularly receive a backlash from their core users.

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