Walmart expanding meal kits to more stores

Walmart expanding meal kits to more stores

Walmart expanding meal kits to more stores

Walmart Inc. said Monday that it is launching meal kits at more than 2,000 of its stores this year.

While companies like Blue April and Amazon have their own meal kits, Walmart doesn't want to just sit around and sell third-party meal kits. The meals will also be available via the store's online grocery pickup service, where customers can order online at lunch for pickup by dinner.


The chain's meal kits serve two people and retail from $8 to $15. "These delicious meals give the best or worst of cooks a fresh, easy option for dinner tonight, or later this week".

According to several experts, the move is a planned one because Walmart has been looking forward to entering the food market for long. Meals are assembled daily in-store, and among the options are pre-portioned cooking kits available in deli sections that can turn the retailer's rotisserie chickens into meals like chicken fried rice, steak Dijon, basil garlic chicken and pork Florentine. The company, which has about 4,600 stores in the United States, is already selling them at 250 locations. Both companies are capitalizing on the success of startups like subscription service Blue Apron, though both AmazonFresh and Walmart sell their boxes without a required long-term commitment. The retailer has also lost 15% of its share last year, compared to the year before that.

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