Fitbit's new Versa smartwatch now official with a $200 price tag

Fitbit's new Versa smartwatch now official with a $200 price tag

Fitbit's new Versa smartwatch now official with a $200 price tag

The new Versa offers 24/7 heart rate tracking and offers onscreen workouts.

To start, kids don't create their own Fitbit account - though children who have their own smartphone can still download the company's mobile app, available on iOS and Android, to see their stats (more on that in a moment). The range of bands available also looks to be trying to take on the Apple Watch in the fashion stakes.

The Versa will come in three options for $199.95: a black case with a black strap, a silver aluminum case with a gray strap, and a rose gold case with a peach strap.

The main attraction is, of course, the Fitbit Versa. That's an omission serious athletes will have to consider. That's only in the USA though - all Fitbit Versa models around the world have an NFC chip for Fitbit Pay. I don't make payments from my wrist all that often, but for some buyers, the $30 premium for the special edition may be worth it. A new family Fitbit account accompanies the Ace, offering parental control features to keep the kids safe while using the device. Oh, and now it can track your menstrual cycle, too. You can log your cycle data and record your symptoms, and even see dynamic cycle predictions based on your history. The other is a product designed for kids. "We wanted to be the first to give women a complete picture of their health".

There's quite a bit to unpack in the Versa, so we've broken it down for you below. The more rounded design should be giving you Pebble Time Steel flashbacks (Fitbit acquired Pebble a while back). But Fitbit is obviously hoping that you will.

While Fitbit will also release the Fitbit Ace in the coming months - a tracker aimed towards kids - the company is truly relying on the Fitbit Versa to drive some significant sales and re establish the company as the go-to manufacturer for fitness trackers - especially in the high-end scene.

At the same time as announcing the new products, Fitbit has drawn attention to some improvements it has planned for the Fitbit app. Allowing them to track the activity of their kids, and maybe ensure that the children are getting enough sleep at night. It runs the same software (Fitbit OS 2.0) as the Ionic, but costs $100 less.

In March, the Apple Watch became the leader of the wearables market, according to a report from IDC. The chunky and inelegant Ionic was unlikely to appeal to all, so the more attractive design of the Versa will certainly help in this regard. The shape of the Fitbit Versa is quite similar to that of the Apple Watch Series 3, and they both feel like truly premium devices.

For starters, the bezel is much thinner around the display.

What's different is that the Versa will feature more personalized insights.

Fitbit is aiming to expand its healthcare initiative by building the world's largest database of women's health through a new ecosystem of smartwatch apps that track women's menstrual cycles and compare that data to exercise and sleep patterns. This is a huge deal, because all of those metrics are so deeply intertwined.

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