Apple's Cook Has Pointed Advice for Facebook's Zuckerberg

Apple's Cook Has Pointed Advice for Facebook's Zuckerberg

Apple's Cook Has Pointed Advice for Facebook's Zuckerberg

Cook repeated the mantra of his predecessor, the late Steve Jobs, that maintaining user privacy is important to Apple in contrast to its competitors.

Apple chief executive Tim Cook said in an interview Wednesday with Recode's Kara Swisher that if the Federal Bureau of Investigation iPhone privacy "case came up again, we would fight again". He follows that with: "We've elected not to do that". Facebook CEO Mark Zuckerberg doesn't necessarily seem opposed to that idea. "However, I think we're beyond that here", he said.

Facebook is Silicon Valley's punching bag du jour following the Cambridge Analytica crisis, and Apple's CEO just threw an uppercut. Speaking at a recent tech conference in China over the weekend, Cook said the situation had become "dire" enough for regulators to take action.

Cook also said that even though "the best regulation is no regulation, is self-regulation", he thinks Facebook has moved beyond that point. "We've never believed that these detailed profiles of people, that have incredibly deep personal information that is patched together from several sources, should exist", Cook said, adding that these profiles "can be abused against our democracy".

Apple may require Facebook to make its data harvesting intentions clearer to users in the App Store - this could be a way to inform people in a more obvious way about what they are actually agreeing to. "This is like freedom of speech and freedom of the press", Cook said.

Apple and Facebook are very different companies, after all. Thanks to the crisis at Facebook, shares of Google, Twitter, Amazon, Netflix and Tesla (for reasons all of its own) have all dropped in the past week.

Hollywood has joined the #DeleteFacebook movement too.

In his lengthy post, he wrote: "I know I am not alone when I say that I was very disturbed to hear about Cambridge Analytica's misuse of millions of Facebook users' information in order to undermine our democracy and infringe on our citizens' privacy".

Responding to challenges from his Twitter followers, Musk deleted the Facebook accounts of all his companies.

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