Amazon goes global and is teaming with Best Buy

Amazon goes global and is teaming with Best Buy

Amazon goes global and is teaming with Best Buy

In addition, the TVs will be sold via the Amazon Marketplace with Best Buy as the third-party seller.

While Amazon and Best Buy both sell a lot of TVs online, he said consumers still like going to physical stores to make such purchases, a significant acknowledgment from one of the world's richest men who has made much of his fortune from selling products online.

"Amazon and Best Buy have a long history of working together, and today we take our partnership to a new level", said Jeff Bezos, Amazon founder and CEO, in a press release this week. "These Fire Edition smart TVs by Insignia and Toshiba deliver handsome visuals and all the movies and TV shows you love, with an experience that gets better every day with Alexa". In fact, Best Buy will even include Amazon's technology within its private-label brand Insigna. They will be branded as "Amazon Fire TV Edition" and have all functionality of the Amazon Fire TV software, including integration with Amazon Alexa. Best Buy will feature the Amazon-powered TVs in its stores and on its website, and also become a merchant on Amazon's website, where it will sell these TV sets exclusively.

Amazon and Best Buy were also quick to note that the televisions will let you watch live, over-the-air television by connecting any HD antenna to the sets.


Best Buy CEO Hubert Joly said the new Fire TVs will provide customers with a "incredible user experience".

The bundled Alexa-compatible remote will allow voice commands for launching apps, searching for TV shows, playing music and switching inputs, among others.

While consumer goods and apparel companies can better control their brands by selling through Amazon themselves as Best Buy has now chose to do (rather than leaving things up to third parties on the Amazon marketplace), research shows they risk Amazon evaluating their best sellers to create its own private label items. Customers can learn more at www.bestbuy.com/FireTVEdition or www.amazon.com/FireTVEdition. Retail availability will extend to Canada "later this year". Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. Best Buy has been forced to invest heavily in its online presence to compete with Amazon, which has generally done a fine job of stealing sales from the big-box retailer.

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