Amazon wins rights to show Premier League soccer matches

Amazon wins rights to show Premier League soccer matches

Amazon wins rights to show Premier League soccer matches

Elsewhere on Thursday, it was announced that Amazon had acquired the final available package to broadcast the Premier League in the United Kingdom, joining Sky Sports and BT Sport.

Amazon has made history by becoming the first tech company to buy rights to show Premier League games in the UK.

Amazon's entry into the market breaks the five-year stranglehold Sky and BT have held on Premier League rights in the UK.

BT has bought 52 games a season, Premier Sports 53 games, including a match at 3pm on Saturdays, and Sky 128 games.

Amazon is making its first foray into the broadcast of live Premier League football in the UK. It will see Amazon show two full rounds of fixtures a season, one on a bank holiday and another during the week. BT's deal means that BT Sport will, for the first time, show multiple mid-week Premier League matches on the same evening.

Amazon will make the Premier League available to Amazon Prime members.

The move means that Amazon will add Premier League coverage to its existing stable of sports rights including US Open Tennis, ATP World Tour Tennis events and NFL games, all now available to watch on Prime Video in the UK.


Amazon, which started as an online retailer, already broadcasts the US Open tennis, ATP World Tour Tennis events and National Football League games.

It has been revealed that every game on Boxing Day will be exclusively live on Amazon Prime Video. The only problem is that most of those companies failed to take the Premier League's bait.

The announcement came at the league's annual meeting on Thursday which also saw clubs agree for the first time to distribute some foreign television revenue based on where a team finishes from 2019.

Amazon did not say how much it paid for its Premier League package.

Two of the seven packages of rights available had been left unsold in that last round of deal-making, with the EPL reportedly failing to get its original asking price.

Amazon.com and the Premier League did not disclose the price achieved for the final package. Daniel Ives, head of technology research at GBH Insights, said the next 12 to 18 months were a "pivotal window" for digital platforms such as Amazon and Facebook to secure major sports rights.

"This new agreement will continue that trend with a subtle change that further incentivises on-pitch achievement and maintains the Premier League's position as the most equitable in Europe in terms of sharing central revenues".

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