IHOP reveals the mystery of IHOb

IHOP reveals the mystery of IHOb

IHOP reveals the mystery of IHOb

On Monday, IHOP announced that it was changing its name to "IHOb," with the "b' denoting burgers".

IHOb tweeted the announcement in a video shortly after 8 a.m.

The restaurant says they want to be known as a place to get lunch and dinner, not just breakfast, according to CNNMoney.

Haley added that "we've pancaked pancakes for 60 years now so it's the ideal time to start burgerin" burgers, and we're kicking it off by flipping the "p" in IHOP to a "b' for burgers".

The pancake chain has been coy about whether the name flip is permanent, saying today that it was "for the time being".

In response, the Wendy's Twitter account burned IHOP so hard its burgers will probably be inedible for a while, and Waffle House subtweeted the name change with a passive aggressive quote from Bruce Lee.

Rebelez isn't anxious that people will be disappointed.

Screengrabbed by Business Insider
Screengrabbed by Business Insider

A&W also made fun of the name change by flipping their logo and adding the tagline, "We don't know what it means either".

Williams said he has had several people call to ask whether the name would be changed, but overall the rollout has been, "so far so good".

Cheeseburger, who also runs Worldwide Wrestling Dojo in Pennsylvania, responded: "A nice breakfast at IHOP is nearly a national pastime at this point".

The fast-food chain went even further with this tweet that claimed no matter what, their burgers were still superior to IHOPs. "Which leaves you wondering: is the short-term buzz worth the potential of very real brand damage?" Is Rebelez anxious that he's competing more directly with his corporate sibling? Majority of them said that it was "breakfast" or "bacon", obviously still sticking to the pancake theme.

IHOP, along with its sister brand Applebee's, is undergoing a revamp as the chains attempt to reengage with diners and bring in more customers.

No word yet on whether Wendy's will deliver a diss track on IHOB - but the Twitter beef should hold fans over for now.


Related news



[an error occurred while processing the directive]