Your Netflix bill could soon increase as new ‘Ultra’ service is revealed

Your Netflix bill could soon increase as new ‘Ultra’ service is revealed

Your Netflix bill could soon increase as new ‘Ultra’ service is revealed

Netflix now offers three tiers-Basic ($7.99/month), Standard ($10.99/month), and Premium ($13.99/month).

Online streaming giant Netflix is reportedly testing a new subscription plan, which could hike prices again for some current consumers.

It's emerged that Netflix is testing a new high-end Ultra Tier to a select group of customers in Europe.

In Europe, the Ultra plan is expected to cost €16.99 a month, which is roughly $20.

Standard is now €10.99 and Base €7.99.

The main differentiator between these two plans is simply that the firm has Netflix has confirmed that it is indeed testing out this new plan, It also says that nothing is set in stone at the moment.

Whether Netflix will roll out the option to all Italian subscribers or will do so in other markets remains to be seen. That seems like a lot of money for no extra screens or other perks, but for the moment this is just a test to see what people make of the new model. "In this case, we are testing slightly different price points and features to better understand how consumers value Netflix", a company spokesperson told Newsweek in a statement on Wednesday. That's €3 more than what's being offered to some Italian users.

Currently, it costs £9.99 to subscribe to the Premium tier, which includes access to 4K HDR and Dolby Atmos where available. The ever-expanding company, which is now led by CEO Reed Hastings, has 125 million memberships in 190 countries. The last time the streaming service increased its prices was last October, when the Standard and Premium plans were increased by $1 and $2, respectively. The Ultra plan will let you stream on 4 devices at once. The main difference between Premium and Ultra, according to Variety, is the availability of HDR, also known as high dynamic range, which "provides more vibrant color reproduction and higher contrast".

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