Harley-Davidson plans to debut its electric motorcycle in 2019

Harley-Davidson plans to debut its electric motorcycle in 2019

Harley-Davidson plans to debut its electric motorcycle in 2019

Though Royal Enfield does not sell its bikes at the same price point as Harley the buyer profile of both the brands is largely the same.

The company says that its new models are a survival strategy.

A year after its British counterpart Triumph inked a partnership with Indian motorcycle major Bajaj to make affordable motorcycles locally, America's iconic motorcycle maker Harley appears to be weighing a similar option.

These motorcycles will span across three different product spaces and four displacements, including an all-new adventure tourer, called the Harley-Davidson Pan America 1250, a 1250 Custom and smaller 975cc Streetfighter, all of which are slated to launch in 2020. "Alongside our existing loyal riders, we will lead the next revolution of two-wheeled freedom to inspire future riders who have yet to even think about the thrill of riding", he said.

He also defended his company's decision, much criticised by President Donald Trump, to meet increased European Union tariffs by expanding production operations overseas.

Its first electric motorcycle will be launched next year, and more models are planned through 2022. More electric models, including smaller and lighter bikes, will arrive through 2022.

Coming in 2019 is the LiveWire, Harley-Davidson's first electric motorcycle.


The announcement by Harley comes after three consecutive years of declining sales in India.

The 250-500cc bike will be developed through a strategic alliance for customer access and growth in India, one of the largest, fastest growing markets in the world, and other Asia markets, the Milwaukee-headquartered company said in a release. It will also make moves to enhance dealerships and introduce smaller urban retail stores in global markets to reach potential customers who are the key for volume sales.

For a company like Harley-Davidson, change can be slow and incremental.

Harley will be developing a new flexible architecture to spawn motorcycles from 500-1250 cc segments while the 250-500 cc bikes in the pipeline will appeal for the masses in India.

It claims the latest round of products will include the technology-advanced Touring and Cruiser motorcycle as well.

Harley Davidson motorcycles are displayed for sale at a showroom. But they're typically bought by older riders. A year ago he launched "Give A Shift", a volunteer group discussing ideas to promote motorcycling.

So, all in all, a big day for Harley-Davidson. 'It might bypass licensing requirements in certain states, which is a real game-changer'.

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