Nike taps Kaepernick as face of new ‘Just Do It’ ad

Nike taps Kaepernick as face of new ‘Just Do It’ ad

Nike taps Kaepernick as face of new ‘Just Do It’ ad

In 2016 Kaepernick refused to stand for the anthem in protest at police violence against African-Americans.

Trump said the players disrespected the American flag and the military, and has said he would love to see National Football League owners fire players who disrespected the flag.

Nike signed Kaepernick in 2011 and kept him on its endorsement roster over the years. "We wanted to energize its meaning and introduce "Just Do It" to a new generation of athletes".

"Believe in something, even if it means sacrificing everything", the caption reads, followed by the hashtag #JustDoIt.

Former NFL quarterback Colin Kaepernick featured as part of Nike's 30th anniversary of the "Just do it" marketing campaign. The company also released ads featuring Serena Williams, NFL receiver Odell Beckham, Jr., and one-handed football player Shaquem Griffin, who made the Seattle Seahawks for the upcoming NFL season.


Mr Trump described players like Kaepernick who knelt for the anthem as "sons of b******" who should be fired. She did not respond to questions about the latest ad campaign. The protests during the national anthem, started by Kaepernick, embraced by other players throughout the league and criticized repeatedly by President Trump, have been a divisive issue for the league, players and fans.

The president has repeated those criticisms frequently over the past year, even suggesting at one stage that protesting players "shouldn't be in the country".

On Thursday, arbitrator Stephen Burbank denied the league's request to dismiss the case, which means he found sufficient evidence for the case to continue and perhaps go to trial.

The Swoosh announced Sunday that Kaepernick will be the face of its 30th anniversary "Just Do It" campaign, and Kaepernick tweeted out the ad, which is quite powerful.

Kaepernick is now suing the NFL's owners for colluding to keep him off the field for his political beliefs.

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