College ditches Nike athletic gear following company's Kaepernick deal

College ditches Nike athletic gear following company's Kaepernick deal

College ditches Nike athletic gear following company's Kaepernick deal

Nike Inc.'s market capitalization is down $3.4 billion since the company released its latest ad campaign featuring controversial quarterback-turned-activist Colin Kaepernick. "I mean, let's put it this way, their name is in the paper and people are talking about it", he said.

The president simply fired off one tweet saying "What was Nike thinking?". Kaepernick watched the ad's first television airing on NBC at an event held at Nike's headquarters in Beaverton, Oregon.

James, who has been an outspoken critic of Trump, has shared on social media both an image of Kaepernick from the campaign and the two-minute ad. "In the meanwhile, let us honor true heroes, those who protect us daily, some even sacrificing their own lives".

The former 49ers player, who protested during the national anthem and has previously been vocal against police, is now being mocked in these anti-Nike memes on Twitter. An arbitrator recently said his case can move forward.

While the ad is scoring points for Nike among a huge swath of consumers, the company is still dealing with negative publicity for its continuing workplace struggles.

President Donald Trump has lashed out at the league, its owners and players who protest on several occasions.


Woods said he was not made aware that the ad was coming out before it was announced earlier this week.

While the motto of the ad is "Don't ask if your dreams are insane, ask if they're insane enough" - many have honed into the one that tells Kaepernick's story: "Believe in something, even if it means losing everything".

While Nike's sentiment has declined this week, Kaepernick's has flourished.

"I think it's awesome they're stepping up and spreading awareness, " Wilson said.

"I think Nike's trying to get out ahead of it and try and do something that's special".

The College of the Ozarks said it would "choose its country over company" by terminating its Nike sponsorship deal and removing all Nike-branded athletic equipment or uniforms, according to a report by Kansas City ABC affiliate KMBC.

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