Apple launches iPhone XS and XS Max with Super Retina OLED displays

Apple launches iPhone XS and XS Max with Super Retina OLED displays

Apple launches iPhone XS and XS Max with Super Retina OLED displays

This bigger display will allow for richer, more customizable watch faces, which you can outfit with new complications including your favorite contacts and multiple time zones.

It's the internet, so of course people are.

Apple is hosting its annual September press conference on Wednesday at the Steve Jobs Theater on its circular Apple Park campus in Cupertino, California. It is also dust and waterproof like the premium models.

Apple said orders for the iPhone Xs and Xs Max will begin September 14, and the devices will ship beginning a week later. So what's in the new phones?

I am on the fence about the new iPhones, simply because the iPhone X is treating me just fine nearly a year later and I'm not entirely sold on the idea of going with the bigger iPhone XS Max.

It starts at $749 in the United States, £749 in the United Kingdom for the 64GB version.

All three are expected to borrow the swanky all-screen design introduced with the iPhone X previous year.

There's the same A12 Bionic processor and the same 12MP wide-angle camera from its big brothers - yes, there's just one rear-facer, but it offers numerous same features. And today, confirming that a host of products are on the way, Apple has officially taken down its online store. In video mode, the iPhone Xs and Xs Max can record stereo sound.

ALSO NOTE: This is Apple's first 7-nanometer chip in an iPhone. Apple used older LCD screen technology and aluminum, rather than stainless steel, edges.

Interestingly it's got a bigger screen than the XS, coming in a 6.1 inches.

Let's get one thing straight right from the start. It's certainly cheaper than the $999 iPhone XS, and since it starts at $749, it's certainly nice to see Apple releasing phones that don't cost $1000.

The iPhone XS and iPhone XS Max is all about the huge display!

Apple Watch Series 4 is priced at $399 for the GPS version and $499 for the GPS + Cellular model.

Did Apple announce anything else? The Apple Watch Series 4 received plenty of attraction during the event as it brought a brand new design with more screen real estate and major forward-facing additions.

While it is the market leader, the Apple Watch still doesn't sell in high enough quantities for Apple to break out individual unit sales like it does for Macs, iPads, and iPhones.

What if I don't want to buy a new iPhone? This custom-designed eight-core system can run AI code at 5 trillion operations per second.

New iPhones were once again front and center at Apple's fall event this Wednesday, but the company also announced a few other products and software updates.

It's supposed to speed up your whole phone (like opening your camera app or typing on the keyboard). The Apple A12 Bionic chipset is also on this device. Just yesterday, a writer for the tech site 9to5mac, Guilherme Rambo, found some marketing images by guessing at the likely web link, based on prior years' announcements.

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