Georgia university drops Nike over Kaepernick ad

Georgia university drops Nike over Kaepernick ad

Georgia university drops Nike over Kaepernick ad

It was the latest iteration in the ongoing debates over NFL players kneeling during the national anthem to protest racial injustice, a tactic Kaepernick started two years ago and was allegedly blackballed from the NFL because of it.

"It's nearly as if they're ashamed of America and I personally think it's one of the dumbest marketing decisions I've seen come down the pipe lately", he stated. And I take my hat off to him because he really did sacrifice and put so much on the line for other people that he had no idea who they were.

Nike gained 170,000 Instagram followers, and an Instagram post featuring Kaepernick was the second-most liked post in Nike's history, behind a post about the World Cup.

"In their new ad campaign, we believe Nike executives are promoting an attitude of division and disrespect toward America", the college's president, Jerry Davis, said.

Nike's decision to feature the former National Football League quarterback-turned-activist in its new ad campaign has drawn the ire and support of many.

On Thursday, Nike's stock closed at $83.47, which Darren Rovell of ESPN reported was the highest it's closed in the history of the company.


President Donald Trump also publicly criticized the company's decision. LeBron has backed Kaep in his fight for social justice and due to LeBron's relationship with Nike, this was a huge moment for Mr. James.

"If Nike chooses to apologize to our troops and to our law enforcement officers, then - and only then - will TMU reconsider the brand", Caner said. "Consumers who are most likely to shop online, and shop athletic apparel and footwear, are very much in tune with the movement and the willingness for a mega-brand to stand up against the establishment".

A spokesperson for Beaverton, Oregon-based Nike couldn't be immediately reached for comment. Nike shares dropped the day after they announced the campaign but have recovered over the last week.

Nike first ran its Kaepernick ad on a Monday and Edison Trends said that the companies sales surged 31 percent from Sunday through Tuesday of that same week.

A report by data firm Edison Trends said Nike's e-commerce sales grew 31 percent in the two days after the Kaepernick campaign was announced, up from 17 percent growth over the same two days a year ago.

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